Posted in: Big Tobacco
Smokers of Mark Ten tobacco cigarettes may soon be switching to electronic cigarettes despite themselves.
Though it’s not clear whether the new electronic version of Mark Tens will replace that brand, Altria company has announced coming out with e-cigarettes as “Mark Ten”.
Not everybody knows traditional tobacco brands like Marlboro and Skoal are actually owned by this larger diversified umbrella corporation, whose other companies include SABMiller (Miller and Grolsch beers, among others), a wine company and financial services.
But the point isn’t a new feather in Altria’s cap; it’s, after Reynolds American, Lorillard, and British American, and maybe others, Altria is proving Big Tobacco isn’t really at war with e-cigs. They want to own the market, not crush it. Why would they want to make e-cigarettes look bad?
And wouldn’t it be a little too ironic if they were behind the bogus science articles saying e-cigarettes aren’t safe for you?!?
No, this isn’t a war between Big Tobacco and Electronic Cigarettes. That’s called competition.
Maybe it’s really a war between Big Tobacco and Big Pharma…