2012 Electronic Cigarette Media Coverage Ramping Up – Already!

As predicted in our 2011 e-cig review, 2012 is shaping up to be quite a year for electronic cigarettes.

In January so far, there have been dozens of articles and television interviews ranging thorugh all aspects of e-cigs and vaping.

Most impressive were the business pusblications, such as the “Are E-Cigs Cool” piece in Bloomberg Businessweek, or the AdvertisingAge take on E-Cigarette brands and marketing due to their explosive growth over the last few quarters and couple of years (users and sales quadrupled between 2009-10).

Then there were the guarded, ambivalent or “objective” reports on whether e-cigs work,  or if they’re unhealthy, along with well-resourced refutations of not just the doubts but the some of the lies told about vaping.

And then there’s unlikely ally Fox News with positive coverage of e-cigarettes, along with other television coverage of e-cigarettes.

And this is only the first three weeks. There’s 49 more weeks left this year…